Hi, my name is Ziba Redif

I’m a writer, copywriter and researcher from London.

I am a freelance writer and copywriter, specialising in mental health, wellness, culture and travel. My articles and essays have been widely published in various print and digital publications, and I’ve been fortunate to work with entrepreneurs and business owners across the globe.

I have a Master’s degree in psychology (experimental) and I’m a former researcher, which means I have a strong understanding of what captures readers’ attention, makes them linger on your message, and compels them to take action.

My speciality lies in understanding what makes people tick when it comes to the written word. As a copywriter, I use the magic of storytelling to delineate your brand’s unique vision and engage your target audience, without resorting to the usual tropes and clichés that crop up in advertising. Drawing upon my experience of working within the mental health and wellness sectors, I craft effective and stimulating copy and content for health professionals, medical practitioners, and wellness centers around the globe.

As a writer, I’m passionate about using my creative skills to unravel the shame and stigma that surrounds mental illness. I document unusual, inspiring, and sometimes secret places around the world, and share stories about people who see beyond the blindfolds created by society.

If you’d like to know more about how I can help you transform your ideas into powerful words that convert, check out the different services that I offer.


If you are interested in commissioning me for an article, book or marketing project, please get in touch.

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